Retailers are reportedly canceling Radeon RX 9070 XT pre-orders, then subsequently raising the price of the cards. AMD's chief architect of gaming solution and marketing Frank Azor confirmed that the company is working with AIBs to replenish stock while "MSRP pricing (excluding region specific tariffs and/or taxes) will continue to be encouraged."
In our RX AMD looks to regain its footing in the GPU market, this latest stock hiccup is frustrating customers, leading to intervention from the brand on pricing.
In an explicit post to r/radeon, one angry customer from the UK posted about their experience with retailer Ebuyer, who ed them to cancel a pre-order made for an RX 9070 XT at MSRP, with the card then reappearing on-site to order at a much higher price.
The most curious part of the response from Ebuyer was the mention that "we won't be receiving any additional stock at this price" suggesting that only the first shipment of cards adheres to the $599.99 MSRP. Frank Azor's post to X (formerly Twitter) doesn't deny that this is the case, but in a statement made to Hardware Unboxed, AMD states, "It is inaccurate that $549/$599 MSRP is launch-only pricing."
While early signs suggested that RX 9070 XT scalpers.
This divisive misunderstanding of the price at which retailers can or will sell the RX 9070 XT is only causing prolonged frustration for prospective customers.
If you're still on the hunt for a new GPU from the competition, you can check out our where to buy 5090 stock guides as Nvidia's latest cards slowly become more available, albeit also at an inflated cost.
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