RPG game's Noelle and Diluc. To get a pin, however, you have to shout at hapless KFC employees, and, well, things are getting weird.
The promotion has been going on for a bit now, and the in-game bonuses (like a unique glider, which will eventually be made available worldwide) have been reason enough to grab some extra chicken. But this weekend, the promotion also includes a pair of collectable pins, and players are already lining up to be the first to get them.
The lines have apparently gotten so large that the police have been called in to break up the crowds, in compliance with lingering COVID restrictions. And, well, this image of a Noelle standee being carried away under the flashing lights of a police siren will haunt me until the day I die.
As Asian game market analyst Daniel Ahmad explains on Twitter, "To get the KFC themed Diluc and Noelle pins you must go up to a KFC employee in store and loudly say 'meet in another world, enjoy delicious food'. Then you will be given the pin with your meal."
https://twitter.com/ZhugeEX/status/1370430682116329476
Some players have jumped the gun on getting the pins, but are still taking the 'loudly say' part very seriously.
Bruh pic.twitter.com/eMBibj1Phr
— Daniel Ahmad (@ZhugeEX) March 12, 2021
Very seriously indeed.
https://twitter.com/ZhugeEX/status/1370431343109226499
This isn't the first time KFC China has gotten in on gaming promotions. FFXIV's Black Fat Chocobo? Fried chicken and online games are a heck of a combination.